Retailers are doing everything they can to make shopping trips an experience for customers. With the threat of online shopping, supermarket chains are trying out new ideas to increase traffic in the stores. One example of how stores are doing this is with a new display called the “Shellfish Spa”. Tom Olsen, president of Lobster Life Systems is the creator of ‘Shellfish Spa’, a device which preserves live product such as clams, oysters, mussels, and etc.